In class this term we have been doing a lot of work with Persuasive Writing. For the holidays, if you want, I have a wonderful task for you to try that will help show your persuasive skills.
Create a 30 second advertisement for a known product. Make sure you think about the persuasive techniques you can use to help influence your target audience.
Bring your advert to school when we return from the holidays and I will organise time for them to be seen by the class. They will be uploaded to the class blog if you do not use names that identify you/friends/family during the advert or in the credits.
Names
If you would like your video displayed on this blog, make sure that you do not use names that identify you during the advert or in the credits.
Tips:
Put People in Your Commercial
People relate to other people. Putting people into your commercial can help draw your target audience in as opposed to a 30 second shot of a building’s interior, exterior and the parking area. Be careful about having people waving at the camera or standing there smiling. Have them doing something that relates to your product so your commercial doesn’t look like a photo that’s come to life.
Plan Out Your Video
It’s important not to cram a bunch of video scenes into the small amount of time you have for your commercial. Your video should tell the story about what you’re advertising even if a customer has their volume turned down. If you want to create a very simple advert with little or know editing then make sure it is only one scene.
Writing the Script
Make sure your commercial’s script times out to 30 seconds. Use short sentences that grab your potential customer’s attention. You’ve got a very limited time frame to capture your audience and you need to get your message across quickly. Don’t get wrapped up in long sentences. Keep them short and punchy. Your audio should also tell the customer what you’re advertising even if the customer is in another room and can’t see the TV when your commercial airs.
Update:
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