Create a 30 second advertisement  for a known product. Make sure you think about the persuasive techniques you can use to help influence your target audience.

Bring your advert to school when we return from the holidays and I will organise time for them to be seen by the class. They will be uploaded to the class blog if you do not use names that identify you/friends/family during the advert or in the credits.

Names

If you would like your video displayed on this blog, make sure that you do not use names that identify you during the advert or in the credits.

Tips:

Put People in Your Commercial
People relate to other people. Putting people into your commercial can help draw your target audience in as opposed to a 30 second shot of a building’s interior, exterior and the parking area. Be careful about having people waving at the camera or standing there smiling. Have them doing something that relates to your product so your commercial doesn’t look like a photo that’s come to life.

Plan Out Your Video
It’s important not to cram a bunch of video scenes into the small amount of time you have for your commercial. Your video should tell the story about what you’re advertising even if a customer has their volume turned down. If you want to create a very simple advert with little or know editing then make sure it is only one scene. 

Writing the Script
Make sure your commercial’s script times out to 30 seconds. Use short sentences that grab your potential customer’s attention. You’ve got a very limited time frame to capture your audience and you need to get your message across quickly. Don’t get wrapped up in long sentences. Keep them short and punchy. Your audio should also tell the customer what you’re advertising even if the customer is in another room and can’t see the TV when your commercial airs.

Update:

Several rules must apply before a phrase is considered to contain alliteration. In each word, the first sound or the first stressed syllable must be identical. The letters used in the word are not taken into consideration. Therefore, “city” and “care” in a phrase would not alliterate, but the words “city” and “safe” do.

Each word must also come right after the other, or with only a few words separating them. Some examples are “Sally saw seashells” and “good children get many grapes.” A minimum of two words must meet these requirements.

The function of alliteration in speech is to be both attention getting and memorable. Advertisers and politicians use alliteration frequently for catchphrases, slogans, and jingles.

Go to TONGUE TWISTERS FOR KIDS and try saying a few tongue twisters. Start saying them slow and then speed it up as you get better at it.

Task: 

In the comments, write your own Alliteration tongue twister that includes Onomatopoeia (words that imitate an actual sound such as woof,  meow, tweet, slither, hiss, sizzle or slurp).

Example: The snake slithered through the slimey sludge of the swamp.

The video below is of a girl speed reading ‘Fox in Sock’s by Dr Suess. Fox in Socks contains both Alliteration and Onomatopoeia.

Click below to try read the text as fast as you can.

]]> http://mrrees.com/2012/05/07/tongue-twisters-alliteration/feed/ 9 http://mrrees.com/2012/03/31/radio-play-the-three-sillies/ http://mrrees.com/2012/03/31/radio-play-the-three-sillies/#comments Fri, 30 Mar 2012 22:00:31 +0000 Mr. Rees http://mrrees.com/?p=3242 We received our new Orbit books today and after just the first read of ‘The Three Sillies’ we were ready to record. This has to be the quickest and best radio play so far, with everyone trying their best to perform their part.

The Three Sillies is a play by Sue Murray, and is an adaptation of this English Fairy Tale.

(click on the picture for the silly photo ) 

In the following trailer there are several persuasive taglines.

When created persuasively, a tagline can become a memorable phrase that can repeatedly draw the audience to your product – lifting your brand message from the ordinary to the memorable. Its objective is to provide understanding of a product in less than seven or eight words.

Task 1 (optional): What movies are the following taglines from?

1. There are 3.7 trillion fish in the ocean. They’re looking for just one.
2. You won’t believe your eye.
3. Let the magic begin.
4. One dream. Four Jamaicans. Twenty below zero.
5. A long time ago in a galaxy far, far away.

Task 2: Memorable Taglines

1. List 3 memorable taglines you know from TV shows, movies, adverts, etc.

Task 3: Book Taglines

1. Create at least two taglines for a book you have read or are reading? (Don’t forget to include the book title.)

Taske 4: The Lorax

1. After watching the trailer, provide three reason why you would or would not want to see this movie.

You are older now and your room is not as wonderful as it once was.  It is time to try convince your parents to let you re-design your room.

When you go to ask them they reply:

NO!

and give you the following objections:

1. It’s too expensive.
2. You never even clean your room; why re-design?
3. You already spend too much time there.  We only see you at meals as it is now.
4. or You never spend any time in your room; why should we bother?
5. Your brother (sister) is going to feel left out.  We can’t start redecorating everyone’s room.
6. Your taste in interior decoration is questionable.  We can’t paint ceilings and walls in school colours or indulge in other such fads.
7. I’ll end up doing all the work.  I don’t have the time or the energy.
8. It’ll cost too much.
9. I said “No!”

Task: Write a persuasion that will convince your parents to change their mind.

The audience for your persuasion are your parents - an audience opposed to what you have to say. You must use direct speech and powerful words, though respectful and appropriate, to convince them of your side of the issue. This is done by providing arguments against the 9 objections from your parents. You may find it difficult to convince them on all nine objections, just do your best (8 out of 9 objections could still convince your parents to say yes).

Title: I want to re-design my room

Position: (outlines the issue and your point of view)

Arguments: ….. because ……

Conclusion: (restating position and main arguements)

When you have finished create a plan of how your new room will look.

Power Words

Power words are words used to help make a statement stronger. Click below to see a few examples to do with selling.

Have you ever said something to someone and they misunderstood the meaning of what you said? When you think back over what you said, you wonder how they managed to misunderstand you.

Many times, it is not what was said, but how it was said that causes these reactions. Voice inflection can mean so much more than the actual words that are spoken. Voice inflection means to change your voice. You can vary your voice by stressing a word or phrase, stretching a word or phrase, or pausing before a word or phrase.

I have written the sentence below seven times and have underlined a different word each time. Say each sentence out loud, putting emphasis on the underlined word.  Can you work out what the meaning of each sentence is?

I didn’t say George stole my red pen

I didn’t say George stole my red pen.

I didn’t say George stole my red pen.

I didn’t say George stole my red pen.

I didn’t say George stole my red pen.

I didn’t say George stole my red pen.

I didn’t say George stole my red pen.

I didn’t say George stole my red pen.

In class we will be presenting several small group  radio plays.  Skim read the plays below and find the plays and characters you like.  In class we will vote on the plays and then decide who will get what role. Everyone will have at least one role.

Listen to the finished radioplay podcast of ‘Double Trouble in Walla Walla’ that was performed by students from my previous years.

Scripts

• BFG – Roahl Dahl (4 Characters)
• The True Story of the Three Little Pigs – Jon Scieszka (9 Characters)
• Pippi Goes to School – Astrid Lindgren (6 Characters)
• Thursday – Douglas Adams (6-8 Characters)
• The Real Mr. Jenkins – Madeleine L’Engle (7 Characters)
• The Legend of Slappy Hooper – Aaron Shepard (8 Characters)
• Double Trouble in Walla Walla – Andrew Clements (7 Characters)
• The Principals New Clothes – Stephanie Calmenson (12 Characters)
• The Three Little Wolves and the Big Bad Pig – Eugene Trivizas (15 Characters)
• The Great Kapok Tree – Lynne Cherry (14 Characters)

Questions for Chapter One:

1. What talent did Tally have that could earn the family millions, if he was paid for it?
2. Why did Maureen say ‘Don’t light any more matches, he’s done it again.’?
3. What food did Tally eat?
4. When Jack said ‘Run Time’, where were they going?
5. Why did Jack like his orders to be obeyed?
6. Why was Tally like a cat?
7. What created the shadow that Tally chased and pounced on?
8. What words are use to help describe the heat in February (Summer)?
9. Why did Jack set his stopwatch to zero?
10. What do you think the words ‘gone bush’ mean?
11. What do you think Tally did during those three days away from the Collins family?

This week in class we will be writing a recount about the camp.  To help you with your recount you should use the following scaffold.

Orientation:

• when did we go
• who went
• where did we go

Series of main events:

[You should also add other things of interest that happened and place them into the appropriate position in the series of main events]

Day 1

• leaving home/parents
• bus trip
• arriving
• lunch
• activity 1
• activity 2
• dinner
• challenge night
• camp fire
• going to bed

• waking up
• packing and cleaning
• breakfast
• activity 5
• lunch
• souvenir shop
• leaving camp/bus trip

Conclusion:

• your opinion about the camp
• how could the camp be made better?